Uniting communities through art, education and enterprise

Our Programs

News

Melrose Trading Post Featured on ABC 7’s Eye on LA 2018

December 11

Thank you to ABC for featuring Greenway Arts Alliance’s Melrose Trading Post on the Eye on L.A. Holiday Guide 2018! The post reads: MELROSE TRADING POST AT FAIRFAX HIGH SCHOOL Every Sunday, the Melrose Trading Post offers a curated selection of handcrafted artisan goods, eclectic arts and crafts, vintage fashions, […]

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Greenway Teaching Artists Explore The Color Purple at Fairfax and Gardena High Schools

November 11

Greenway is engaging 21 classes at Fairfax High School and Gardena High School in a 6-session residency exploring Alice Walker’s The Color Purple as part of Greenway’s GreenwayREADS program Each class is assigned a Teaching Artist that works with the Classroom Teacher to develop activities and workshops that highlight the […]

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The Color Purple Musical Opens!

November 11

The Color Purple musical opened last night to a full house and standing ovation! Very limited run and must close on December 9th. Click here to purchase your tickets!

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Mission & History

MISSION

Greenway Arts Alliance unites communities through art, education and social enterprise. Through our professional theatre productions, educational programs and the Melrose Trading Post, Greenway builds a vibrant artistic community.

History

Greenway Arts Alliance is a community-based partnership of professional artists working with the community of Los Angeles for nearly 20 years. Greenway Arts Alliance was founded by professional artists committed to forging a deep connection with the surrounding area including the public school community.

 

Since its inception, Greenway Arts Alliance has modeled an innovative partnership with the Fairfax High School campus to leverage community resources that connect the professional artistic and public education communities around a commitment to learning and creation in the arts.

 See The Timeline

Staff

  • Whitney Weston

    Co-Founder/Co-Artistic Director

    Whitney Weston Co-founded Greenway Arts Alliance with Pierson Blaetz in 1997. A lifelong activist, Whitney is committed to keeping the arts and community working together. She is a former Arts Commissioner for the City of West Hollywood’s Arts and Cultural Affairs Commission and, both within and outside of Greenway, Whitney has produced and performed in hundreds shows which have earned her recognition from the NAACP, Los Angeles Drama Critics Circle, LA Weekly and the 2011 Women in Theatre Red Carpet Award. Whitney has also been recognized for outstanding service by the LA Mayor’s Office, LA City Council and LAUSD’s School Board and Administrators’ Union.

    • Pierson Blaetz

      Co-Founder/Co-Artistic Director

      Pierson Blaetz co-founded Greenway Arts Alliance with Whitney Weston in 1997. He spent a lifetime integrating the worlds of art & business. As a social entrepreneur he founded several businesses, including “Free Time,” a volunteer placement service, and “infoLink,” an information retrieval service. Pierson has produced, directed and performed  in film and theatre projects and has earned recognition from The Drama Circle Critics, NAACP, Garland Awards, LA Weekly and- way back when- The Dramalogue Award for Best Male Performance. Pierson has been recognized for outstanding service by the LA Mayor’s Office, LA City Council and LAUSD’s School Board and Administrators’ Union.

      • Steffany Ayala

        Operations Manager

        Steffany Ayala is a young entrepreneur who is passionate about non-profits. She earned her BA in International Business with a minor in Anthropology from Vanguard University. After graduating with her BA, she decided to earn her Masters in Business Administration with a concentration in Management at Hope International University. She has been working with non-profits for almost six years and has earned a lot of her experience through the development of Business and Accounting. One of her passions include advocating and providing support to those in need in the area of education & health.

        • James Ventura

          Administrative Associate

          James Ventura is an artist and advocate for implementing arts within communities. He has actively been involved in assisting multiple artists and worked for organizations that revolved around the community, such as Isla Vista First Fridays, BLUNITE IV, and the Museum of Contemporary Art: Santa Barbara. In addition to those experiences, he has worked as the Student Administrator for the Art Department at his college, where he developed skills to become the Administrative Associate for Greenway Arts Alliance. James earned his Bachelor of Arts degree with a double major in Art and History of Art and Architecture with an emphasis on Architecture and the Environment from the University of California, Santa Barbara. As one of the latest additions to Greenway he strives to support the administrative arms of its three internal departments.

          • Jeffrey Porter

            Director of Information Technology

            Jeffrey Porter is responsible for all technical, facilities and information technology for Greenway Court Theatre. He has designed a variety of musicals on Theatre Row, trade show booths at the LA Auto Show and NAMM; and a wide variety of corporate events. He designs lighting regularly for several schools around California. He is the Technical Director for Nathalie Gaulthier’s Le Studio, an aerial arts school in Culver City and for the Greenway Court Theatre. Jeffrey has received an NAACP Los Angeles Theatre Award nomination for lighting, an Ovation nomination for sound, and in 2015 and 2016, received a Broadway World San Francisco award for best lighting design.

            • Tiffany Moon

              Producing Director

              Tiffany Moon is a producer, dramaturg and theatre manager devoted to the development and production of new works. She has been an active member of the Southern California theatre community for the last five years, working with Center Theatre Group, South Coast Repertory, California Repertory Company, and Rogue Artists Ensemble; and spent six years in NYC working at theatres such as BAM and Summer Play Festival. Tiffany is currently the Literary Manager of Ojai Playwrights Conference.  Tiffany is an MFA/MBA in Theatre Management candidate at CSULB, and holds a BFA in Theatre Performance from Chapman University and a Certificate in Musical Theatre Performance from Circle in the Square Theatre School.

              • Rene Parras

                Technical Director

                Rene is the one of the latest additions to the Greenway Court Theatre. He’s worked in numerous theaters across Southern California and has held many different titles. He graduated with a Bachelors of Science in Set and Exhibit Design from The Art Institute- Hollywood and now brings his knowledge and experience to our space.

                 

                Learn More about GCT

                • Natalie Iturbe

                  Vendor Curator & Marketing Manager

                  has worked for Greenway Arts Alliance since 2011, managing the market’s systems and curating the merchandise in the market.   During the week Natalie works on projects for Greenway Arts, including an on-campus gardening program, special events and the market’s social media.  Natalie is a local artist and gardener, with about 10 years of event planning and management experience. She completed the Nonprofit Leadership Development Program at the Center for Nonprofit Management and has trained in community-based social marketing.   She is currently completing a Permaculture Design Certificate with the Permaculture Academy.  

                  • J Scott Shonka

                    Operations Manager

                    J Scott has been managing operations for Melrose Trading Post since 2012. His expertise in handling logistics was heightened by his military experience. A graduate of the United States Military Academy, he was qualified as Airborne and Ranger for the Army, served in the Gulf War (1991), and received an honorable discharge with the rank as Captain. Currently, he is a member of the Screen Actors Guild and has acted in numerous film and television projects.


                    • Ash Kumar

                      Vendor Booking Coordinator

                      is something of a global nomad having lived in over 12 cities and 3 continents. He has made his home in Los Angeles for the last 5 years where he resides with his wife and 2 young children. Ash started at greenway part time in 2013 as a gate manager and has recently taken the position of vendor booking co ordinator with the responsibility ensuring a vibrant and thriving market along with the rest of the vendor team. He has a background in sales and live event management and most recently ended a 7 year stint as a chef and sommelier to accept the full time position at the market. Ash’s interest and practice in the arts range from the epicurean to martial and is largely acclaimed as a “jolly good fellow”


                      • Patrick Weinbrecht

                        Vendor Assistant

                        began working for Greenway in 2010, and what started out as a part-time gig has become a labor of love. During the week, he assists Natalie and Jessica with coordinating the massive task of vendor bookings. On Sunday, he handles the logistics of processing stand-by vendors — a challenging, time-sensitive, balancing act with many different variables in play — and also handles online PayPal invoicing for the market. In Natalie’s absence, he serve as a back-up vendor manager. His professional experience includes over 15 years in account management, customer service and sales, plus 10 years in accounting and bookkeeping.

                         

                        Learn More about MTP

                        • Maryam Dorsey

                          Director of Student Programs

                          Over the course of 6 years, Maryam has had the opportunity to work in the field of performing arts as a performer, educator, instructor as well as a coordinator. Through these positions she received knowledge that has allowed her to become the Student Program Coordinator for Greenway Arts Alliance. Maryam received her Bachelors of Arts from A.M.D.A College and Conservatory of the Performing Arts. In addition to her extensive performing arts experience, she has had the pleasure of working with Project Pit, View Park High School, CBG Arts, Crenshaw High, Westchester High and Dramatic Results.

                          • Johanna Middleton

                            Student Program Coordinator

                            Johanna Middleton is an arts educator and performing artist.  She has worked with students of all ages in Chicago and LA, teaching with companies such as Albany Park Theater Project, Urban Gateways, and Streetlamp Studios.  She was a founding member of the participatory theatre collective, For Youth Inquiry, where she built skills as a teaching artist and facilitator, while touring Chicago middle schools and high schools.  Johanna holds a BA in Theatre from Northwestern University. She is passionate about cultivating spaces for young people to share their stories through the arts.

                             

                            Learn More about Greenway Institute of the Arts

                            Board

                            • Chair

                            • Bill Stein, Esq. Partner, Epstein Becker & Green
                            • ***
                            • Secretary

                              Molly Miles

                              Immerse Marketing

                            • ***
                            • Treasurer

                              Mario Padilla

                              Professor, Santa Monica College

                            • ***
                            • Pierson Blaetz, Co-Founder/Co-Artistic Director, Greenway Arts Alliance
                            • Bill Boyd, Jr. Music Producer
                            • Gimel Hooper Poet
                            • Stephen Mendillo Actor
                            • Caroline Purvis, Community Liaison at Outlook Newspapers
                            • Stan Savage, Jr. Business Development & Acquisitions,
                              A.F. Gilmore Co.
                            • Laura Sedrish, Esq
                            • Carol Truscott, former principal, Fairfax High School
                            • Whitney Weston, Co-Founder/Co-Artistic Director, Greenway Arts Alliance

                            Supporters & Partners

                            Support Greenway Arts Alliance

                            Please consider donating to support Arts Education and our other programs!




                            Current Funders

                            • California Arts Council
                            • City of West Hollywood
                            • Dwight Stuart Youth Fund
                            • Earl B. Gilmore Foundation
                            • Los Angeles County Arts Commission
                            • Los Angeles Department of Cultural Affairs
                            • National Endowment for the Arts
                            • The Hollywood Chamber of Commerce Community Foundation
                            • Grandpoint Bank
                            • Wells Fargo Bank
                            • The David Geffen Foundation
                            • The Flourish Foundation

                            Friends of Greenway

                            • The Actors Studio
                            • James Starr
                            • Lisa Blake Richards and Stephen Mendillo
                            • Mike Himelstein
                            • John Ebey
                            • Steve and Laura Mayer
                            • Wilson Fitzgerald

                             

                            Press & Media

                            KPCC’S “THE FRAME” (FEATURE STORY)

                            NOVEMBER 14, 2017

                            BROADWAY WORLD

                            OCTOBER 3, 2017

                            HUFFINGTON POST

                            NOVEMBER 29, 2017

                            ABC Eye on LA:

                            9 SoCal spots where you can shop local

                            LOS ANGELES – FEMALE PLAYWRIGHTS INITIATIVE

                            OCTOBER 9, 2017


                            PARK LA BREA PRESS / BEVERLY PRESS

                            OCTOBER 5, 2017

                            Nonprofit Public School Alliance

                            by Phuong Ly, Winter 2013 | Stanford Social Innovation Review
                            A partnership between Fairfax High and the nonprofit Greenway Arts Alliance in Los Angeles has improved school finances and created a community hub.


                            Advocating for Arts in the Classroom

                            by Mark Bauerlein, Fall 2010 | Education Next
                            The Greenway Arts Alliance is an obvious model for arts education. Greenway has received support from public agencies, including the National Endowment for the Arts and the City of Los Angeles, but it has staked its continuance year-to-year on private enterprise


                            For our press kit, please email Whitney Weston, whitney@greenwayartsalliance.org, Co-Artistic Director.

                            Contact

                            Greenway Arts Alliance

                            544 N. Fairfax Avenue

                            Los Angeles, CA 90036-1771

                            info@greenwayartsalliance.org

                            Tel (323) 655-7679

                            Fax (323) 655-7906