Uniting communities through art, education and enterprise





Our Programs

News

Paradise Lost: Reclaiming Destiny

February 28

Greenway Arts Alliance and Not Man Apart present PARADISE LOST: RECLAIMING DESTINY Creative Team Producer/Director: Jones Welsh Talmadge Producer/ Co-Director: Laura Covelli Producers: Aaron Hendry, Zachary Reeve Davidson Head Choreographer: Jones Welsh Talmadge Choreographers: Anne-Marie Talmadge, Alina Bolshakova, Charles Roy Visual Effects: J-Walt Adamczyk Video Visual Effects: Hannah Beavers Lighting Designer: John Bass Wardrobe: Ashphord Jacoway Sound Effects & Compilation: Bernie Sirelson Composers: Elisa Rosin, Alysia Michelle James, Bernie Sirelson Technical Director / Stage Manager: Niki Armato Greenway Producing Director: Tiffany Moon Greenway Artistic Directors: Whitney Weston & Pierson Blaetz Cast J-Walt Adamczyk, James Bane,  Alina Bolshkova, Laura Covelli, Zachary Reeve Davidson, Marguerite French, Alexander Garland, […]

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Thank you to everyone who came out to support the Melrose / Fairfax Community this past Sunday!

February 16

Thank you to everyone who came out to support the awesome artists, collectors, curators, designers, musicians and makers who made today a BEAUTIFUL #SundayFunday!! Our intern Karla took this photo of @Tj.mixxed and his friends. Friends make the world go round! #MelroseTradingPost#mtpfairfax #melrose #Fairfax #fleamarket #losangeles #california #sundayinla #shoplocalla #shoplocal #peopleofmtp #friends

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Welcome Greenway’s new Producing Director, Tiffany Moon

February 2

Greenway is happy to announce new Producing Director for the Greenway Court Theatre, Tiffany Moon! Tiffany has been an active member of the Southern California theatre community for the last five years, working with Center Theatre Group, South Coast Repertory, California Repertory Company, and Rogue Artists Ensemble; and spent six years in NYC working at theatres such as BAM and Summer Play Festival. Tiffany is currently the Literary Manager of Ojai Playwrights Conference. Tiffany is an MFA/MBA in Theatre Management candidate at CSULB, and holds a BFA in Theatre Performance from Chapman University and a Certificate in Musical Theatre Performance from Circle in the Square […]

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Mission & History

MISSION

Greenway Arts Alliance unites communities through art, education and social enterprise. Through our professional theatre productions, educational programs and the Melrose Trading Post, Greenway builds a vibrant artistic community.

History

Greenway Arts Alliance is a community-based partnership of professional artists working with the community of Los Angeles for nearly 20 years. Greenway Arts Alliance was founded by professional artists committed to forging a deep connection with the surrounding area including the public school community.

 

Since its inception, Greenway Arts Alliance has modeled an innovative partnership with the Fairfax High School campus to leverage community resources that connect the professional artistic and public education communities around a commitment to learning and creation in the arts.

 See The Timeline

Staff

  • Whitney Weston

    Co-Founder/Co-Artistic Director

    Whitney Weston Co-founded Greenway Arts Alliance with Pierson Blaetz in 1997. A lifelong activist, Whitney is committed to keeping the arts and community working together. Both within and outside of Greenway, Whitney has produced and performed in numerous shows and has earned recognition from the NAACP, Los Angeles Drama Critics Circle, LA Weekly and the 2011 Women in Theatre Red Carpet Award.

    • Pierson Blaetz

      Co-Founder/Co-Artistic Director

      Pierson Blaetz co-founded Greenway Arts Alliance with Whitney Weston in 1997. He spent a lifetime integrating the worlds of art & business. As a social entrepreneur he founded several businesses, including “Free Time,” a volunteer placement service, and “infoLink,” an information retrieval service. Pierson has produced, directed and performed  in film and theatre projects and has earned recognition from The Drama Circle Critics, NAACP, Garland Awards, LA Weekly and- way back when- The Dramalogue Award for Best Male Performance. Pierson has been recognized for outstanding service by the LA Mayor’s Office, LA City Council and LAUSD’s School Board and Administrators’ Union.

      • Steffany Ayala

        Operations Manager

        Steffany Ayala is a young entrepreneur who is passionate about non-profits. She earned her BA in International Business with a minor in Anthropology from Vanguard University. After graduating with her BA, she decided to earn her Masters in Business Administration with a concentration in Management at Hope International University. She has been working with non-profits for almost six years and has earned a lot of her experience through the development of Business and Accounting. One of her passions include advocating and providing support to those in need in the area of education & health.

        • Jeffrey Porter

          Director of Information Technology

          Jeffrey Porter is responsible for all technical, facilities and information technology for Greenway Court Theatre. He has designed a variety of musicals on Theatre Row, trade show booths at the LA Auto Show and NAMM; and a wide variety of corporate events. He designs lighting regularly for several schools around California. He is the Technical Director for Nathalie Gaulthier’s Le Studio, an aerial arts school in Culver City and for the Greenway Court Theatre. Jeffrey has received an NAACP Los Angeles Theatre Award nomination for lighting, an Ovation nomination for sound, and in 2015 and 2016, received a Broadway World San Francisco award for best lighting design.

          • Tiffany Moon

            Producing Director

            Tiffany Moon is a producer, dramaturg and theatre manager devoted to the development and production of new works. She has been an active member of the Southern California theatre community for the last five years, working with Center Theatre Group, South Coast Repertory, California Repertory Company, and Rogue Artists Ensemble; and spent six years in NYC working at theatres such as BAM and Summer Play Festival. Tiffany is currently the Literary Manager of Ojai Playwrights Conference.  Tiffany is an MFA/MBA in Theatre Management candidate at CSULB, and holds a BFA in Theatre Performance from Chapman University and a Certificate in Musical Theatre Performance from Circle in the Square Theatre School.

             

            Learn More about GCT

            • Natalie Iturbe

              Vendor Curator & Marketing Manager

              has worked for Greenway Arts Alliance since 2011, managing the market’s systems and curating the merchandise in the market.   During the week Natalie works on projects for Greenway Arts, including an on-campus gardening program, special events and the market’s social media.  Natalie is a local artist and gardener, with about 10 years of event planning and management experience. She completed the Nonprofit Leadership Development Program at the Center for Nonprofit Management and has trained in community-based social marketing.   She is currently completing a Permaculture Design Certificate with the Permaculture Academy.  

              • J Scott Shonka

                Operations Manager

                J Scott has been managing operations for Melrose Trading Post since 2012. His expertise in handling logistics was heightened by his military experience. A graduate of the United States Military Academy, he was qualified as Airborne and Ranger for the Army, served in the Gulf War (1991), and received an honorable discharge with the rank as Captain. Currently, he is a member of the Screen Actors Guild and has acted in numerous film and television projects.


                • Ash Kumar

                  Vendor Booking Coordinator

                  is something of a global nomad having lived in over 12 cities and 3 continents. He has made his home in Los Angeles for the last 5 years where he resides with his wife and 2 young children. Ash started at greenway part time in 2013 as a gate manager and has recently taken the position of vendor booking co ordinator with the responsibility ensuring a vibrant and thriving market along with the rest of the vendor team. He has a background in sales and live event management and most recently ended a 7 year stint as a chef and sommelier to accept the full time position at the market. Ash’s interest and practice in the arts range from the epicurean to martial and is largely acclaimed as a “jolly good fellow”


                  • Patrick Weinbrecht

                    Vendor Assistant

                    began working for Greenway in 2010, and what started out as a part-time gig has become a labor of love. During the week, he assists Natalie and Jessica with coordinating the massive task of vendor bookings. On Sunday, he handles the logistics of processing stand-by vendors — a challenging, time-sensitive, balancing act with many different variables in play — and also handles online PayPal invoicing for the market. In Natalie’s absence, he serve as a back-up vendor manager. His professional experience includes over 15 years in account management, customer service and sales, plus 10 years in accounting and bookkeeping.

                     

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                    • Nijeul X. Porter

                      Director of Student Programs

                      A cultural organizer, educator, and producer with the wholehearted belief that art is at the tipping point for social change—Nijeul is always excited about opportunities to facilitate the intersections of art, education, and community. Nijeul has worked within education programming at number of non profit organizations including artEquity, Center Theatre Group, The Pasadena Playhouse, Steppenwolf Theatre Company and others between Los Angeles, Chicago, and the Washington, DC. He holds a Master of Fine Arts in Management from California Institute of the Arts and a Bachelor of Fine Arts in Theatre from Howard University.

                      • tba

                        Student Programs Coordinator

                        tba

                         

                        Learn More about Greenway Institute of the Arts

                        Board

                        • Chair

                          Molly Miles

                          Marketing & Sales, Immersive Marketing

                        • Secretary

                          Sarah Starr

                          Consultant and Professor Emeritus, USC

                        • Treasurer

                          Mario Padilla

                          Professor, Santa Monica College

                        Supporters & Partners

                        Current Funders

                        • California Arts Council
                        • City of West Hollywood
                        • Dwight Stuart Youth Fund
                        • Earl B. Gilmore Foundation
                        • Los Angeles County Arts Commission
                        • Los Angeles Department of Cultural Affairs
                        • National Endowment for the Arts
                        • The Hollywood Chamber of Commerce Community Foundation
                        • Grandpoint Bank
                        • Wells Fargo Bank
                        • The David Geffen Foundation
                        • The Flourish Foundation

                        Friends of Greenway

                        • The Actors Studio
                        • James Starr
                        • Lisa Blake Richards and Stephen Mendillo
                        • Mike Himelstein
                        • John Ebey
                        • Steve and Laura Mayer
                        • Wilson Fitzgerald

                        Contact

                        Greenway Arts Alliance

                        544 N. Fairfax Avenue

                        Los Angeles, CA 90036-1771

                        info@greenwayartsalliance.org

                        Tel (323) 655-7679

                        Fax (323) 655-7906