Uniting communities through art, education and enterprise

Our Programs


Melrose Trading Post Featured on ABC 7’s Eye on LA

December 6

 Thank you to ABC for featuring Greenway Arts Alliance’s Melrose Trading Post on the Eye on LA segment. It is a beautiful homage to the community of people who gather at Fairfax High School each Sunday. Shop Local this holiday season, and enjoy it! LA’s autumn weather is best […]

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Thank you Dwight Stuart Youth Fund and Wells Fargo

November 26

Greenway Intitute for the Arts is happy to announce two new grants for this school year. Dwight Stuart Youth Fund for $20,000 and Wells Fargo Foundation for $1,000. We couldn’t operate these programs without the generous support we we receive from our funders, thank you!

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Greenway Arts Alliance’s Mural by Shelley the Artist

November 22

  We love the Greenway Court Theatre mural by Shelley the Artist. See more of her beautiful work at ShelleytheArtist.com. SaveSave

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Mission & History


Greenway Arts Alliance unites communities through art, education and social enterprise. Through our professional theatre productions, educational programs and the Melrose Trading Post, Greenway builds a vibrant artistic community.


Greenway Arts Alliance is a community-based partnership of professional artists working with the community of Los Angeles for nearly 20 years. Greenway Arts Alliance was founded by professional artists committed to forging a deep connection with the surrounding area including the public school community.


Since its inception, Greenway Arts Alliance has modeled an innovative partnership with the Fairfax High School campus to leverage community resources that connect the professional artistic and public education communities around a commitment to learning and creation in the arts.

 See The Timeline


  • Whitney Weston

    Co-Founder/Co-Artistic Director

    Whitney Weston Co-founded Greenway Arts Alliance with Pierson Blaetz in 1997. A lifelong activist, Whitney is committed to keeping the arts and community working together. Both within and outside of Greenway, Whitney has produced and performed in numerous shows and has earned recognition from the NAACP, Los Angeles Drama Critics Circle, LA Weekly and the 2011 Women in Theatre Red Carpet Award.

    • Pierson Blaetz

      Co-Founder/Co-Artistic Director

      Pierson Blaetz co-founded Greenway Arts Alliance with Whitney Weston in 1997. He spent a lifetime integrating the worlds of art & business. As a social entrepreneur he founded several businesses, including “Free Time,” a volunteer placement service, and “infoLink,” an information retrieval service. Pierson has produced, directed and performed  in film and theatre projects and has earned recognition from The Drama Circle Critics, NAACP, Garland Awards, LA Weekly and- way back when- The Dramalogue Award for Best Male Performance. Pierson has been recognized for outstanding service by the LA Mayor’s Office, LA City Council and LAUSD’s School Board and Administrators’ Union.

      • Steffany Ayala

        Operations Manager

        Steffany Ayala is a young entrepreneur who is passionate about non-profits. She earned her BA in International Business with a minor in Anthropology from Vanguard University. After graduating with her BA, she decided to earn her Masters in Business Administration with a concentration in Management at Hope International University. She has been working with non-profits for almost six years and has earned a lot of her experience through the development of Business and Accounting. One of her passions include advocating and providing support to those in need in the area of education & health.

        • Jeffrey Porter

          Director of Information Technology

          Jeffrey Porter is responsible for all technical, facilities and information technology for Greenway Court Theatre. He has designed a variety of musicals on Theatre Row, trade show booths at the LA Auto Show and NAMM; and a wide variety of corporate events. He designs lighting regularly for several schools around California. He is the Technical Director for Nathalie Gaulthier’s Le Studio, an aerial arts school in Culver City and for the Greenway Court Theatre. Jeffrey has received an NAACP Los Angeles Theatre Award nomination for lighting, an Ovation nomination for sound, and in 2015 and 2016, received a Broadway World San Francisco award for best lighting design.

          • Tiffany Moon

            Producing Director

            Tiffany Moon is a producer, dramaturg and theatre manager devoted to the development and production of new works. She has been an active member of the Southern California theatre community for the last five years, working with Center Theatre Group, South Coast Repertory, California Repertory Company, and Rogue Artists Ensemble; and spent six years in NYC working at theatres such as BAM and Summer Play Festival. Tiffany is currently the Literary Manager of Ojai Playwrights Conference.  Tiffany is an MFA/MBA in Theatre Management candidate at CSULB, and holds a BFA in Theatre Performance from Chapman University and a Certificate in Musical Theatre Performance from Circle in the Square Theatre School.

            • Leihua Hartley

              Technical Director



              Learn More about GCT

              • Natalie Iturbe

                Vendor Curator & Marketing Manager

                has worked for Greenway Arts Alliance since 2011, managing the market’s systems and curating the merchandise in the market.   During the week Natalie works on projects for Greenway Arts, including an on-campus gardening program, special events and the market’s social media.  Natalie is a local artist and gardener, with about 10 years of event planning and management experience. She completed the Nonprofit Leadership Development Program at the Center for Nonprofit Management and has trained in community-based social marketing.   She is currently completing a Permaculture Design Certificate with the Permaculture Academy.  

                • J Scott Shonka

                  Operations Manager

                  J Scott has been managing operations for Melrose Trading Post since 2012. His expertise in handling logistics was heightened by his military experience. A graduate of the United States Military Academy, he was qualified as Airborne and Ranger for the Army, served in the Gulf War (1991), and received an honorable discharge with the rank as Captain. Currently, he is a member of the Screen Actors Guild and has acted in numerous film and television projects.

                  • Ash Kumar

                    Vendor Booking Coordinator

                    is something of a global nomad having lived in over 12 cities and 3 continents. He has made his home in Los Angeles for the last 5 years where he resides with his wife and 2 young children. Ash started at greenway part time in 2013 as a gate manager and has recently taken the position of vendor booking co ordinator with the responsibility ensuring a vibrant and thriving market along with the rest of the vendor team. He has a background in sales and live event management and most recently ended a 7 year stint as a chef and sommelier to accept the full time position at the market. Ash’s interest and practice in the arts range from the epicurean to martial and is largely acclaimed as a “jolly good fellow”

                    • Patrick Weinbrecht

                      Vendor Assistant

                      began working for Greenway in 2010, and what started out as a part-time gig has become a labor of love. During the week, he assists Natalie and Jessica with coordinating the massive task of vendor bookings. On Sunday, he handles the logistics of processing stand-by vendors — a challenging, time-sensitive, balancing act with many different variables in play — and also handles online PayPal invoicing for the market. In Natalie’s absence, he serve as a back-up vendor manager. His professional experience includes over 15 years in account management, customer service and sales, plus 10 years in accounting and bookkeeping.


                      Learn More about MTP


                      • Jasmine Barber

                        Director of Student Programs

                        Jasmine is a graduate of the University of Maryland Eastern Shore with a Bachelors of Arts, with studies in Social work and Sociology. Gifted to inspire growth, she is devoted to combining her passion for the arts with her passion for children and families, to foster a cohesive relationship among communities and those in need. She began her love for and involvement with the arts at the age of 2; when prompted to sing solos at church, in her hometown of Philadelphia, PA,. Since then, she has been involved in stage plays, musicals, dance productions, orchestras, choruses, choirs, and independent and student films.  She is currently completing a Master’s of Education in Arts Integration.

                        • Maryam Husain

                          Student Program Coordinator

                          Over the course of 6 years, Maryam has had the opportunity to work in the field of performing arts as a performer, educator, instructor as well as a coordinator. Through these positions she received knowledge that has allowed her to become the Student Program Coordinator for Greenway Arts Alliance. Maryam received her Bachelors of Arts from A.M.D.A College and Conservatory of the Performing Arts. In addition to her extensive performing arts experience, she has had the pleasure of working with Project Pit, View Park High School, CBG Arts, Crenshaw High, Westchester High and Dramatic Results.


                          Learn More about Greenway Institute of the Arts


                          • Chair

                            Molly Miles

                            Marketing & Sales, Immersive Marketing

                          • Secretary

                            Sarah Starr

                            Consultant and Professor, USC

                          • Treasurer

                            Mario Padilla

                            Professor, Santa Monica College

                          Supporters & Partners

                          Support Greenway Arts Alliance

                          Please consider donating to support Arts Education and our other programs!

                          Current Funders

                          • California Arts Council
                          • City of West Hollywood
                          • Dwight Stuart Youth Fund
                          • Earl B. Gilmore Foundation
                          • Los Angeles County Arts Commission
                          • Los Angeles Department of Cultural Affairs
                          • National Endowment for the Arts
                          • The Hollywood Chamber of Commerce Community Foundation
                          • Grandpoint Bank
                          • Wells Fargo Bank
                          • The David Geffen Foundation
                          • The Flourish Foundation

                          Friends of Greenway

                          • The Actors Studio
                          • James Starr
                          • Lisa Blake Richards and Stephen Mendillo
                          • Mike Himelstein
                          • John Ebey
                          • Steve and Laura Mayer
                          • Wilson Fitzgerald



                          Greenway Arts Alliance

                          544 N. Fairfax Avenue

                          Los Angeles, CA 90036-1771


                          Tel (323) 655-7679

                          Fax (323) 655-7906