Uniting communities through art, education and enterprise

Our Programs

News

City Attorney Hosts Panel at Greenway

September 10

City Attorney Mike Feuer will review the findings of his blue ribbon panel on School Safety at 7 pm on Wednesday, September 12. The event, sponsored by the Mid City West Community Council, will take place at Greenway Court Theater, 544 No. Fairfax Avenue, adjacent to Fairfax High School. The […]

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Proudly Announcing Our 2018 – 19 Season!

September 7

Proudly Announcing Our 2018 – 19 Season! THE COLOR PURPLE Nov 9 – Dec 9, 2018   The Tony Award-winning musical!   Book by Marsha Norman Music & Lyrics by Brenda Russell, Allee Willis & Stephen Bray Directed & Choreographed by Jeffrey Polk   With a joyous score featuring jazz, […]

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Greenway Kicks Off 2018-2019 Student Programs!

August 28

Last week we kicked off our after-school programs! Our schedule may look a little different this year, but we are unwavering in our commitment to serving Fairfax High students.

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Mission & History

MISSION

Greenway Arts Alliance unites communities through art, education and social enterprise. Through our professional theatre productions, educational programs and the Melrose Trading Post, Greenway builds a vibrant artistic community.

History

Greenway Arts Alliance is a community-based partnership of professional artists working with the community of Los Angeles for nearly 20 years. Greenway Arts Alliance was founded by professional artists committed to forging a deep connection with the surrounding area including the public school community.

 

Since its inception, Greenway Arts Alliance has modeled an innovative partnership with the Fairfax High School campus to leverage community resources that connect the professional artistic and public education communities around a commitment to learning and creation in the arts.

 See The Timeline

Staff

  • Whitney Weston

    Co-Founder/Co-Artistic Director

    Whitney Weston Co-founded Greenway Arts Alliance with Pierson Blaetz in 1997. A lifelong activist, Whitney is committed to keeping the arts and community working together. She is a former Arts Commissioner for the City of West Hollywood’s Arts and Cultural Affairs Commission and, both within and outside of Greenway, Whitney has produced and performed in hundreds shows which have earned her recognition from the NAACP, Los Angeles Drama Critics Circle, LA Weekly and the 2011 Women in Theatre Red Carpet Award. Whitney has also been recognized for outstanding service by the LA Mayor’s Office, LA City Council and LAUSD’s School Board and Administrators’ Union.

    • Pierson Blaetz

      Co-Founder/Co-Artistic Director

      Pierson Blaetz co-founded Greenway Arts Alliance with Whitney Weston in 1997. He spent a lifetime integrating the worlds of art & business. As a social entrepreneur he founded several businesses, including “Free Time,” a volunteer placement service, and “infoLink,” an information retrieval service. Pierson has produced, directed and performed  in film and theatre projects and has earned recognition from The Drama Circle Critics, NAACP, Garland Awards, LA Weekly and- way back when- The Dramalogue Award for Best Male Performance. Pierson has been recognized for outstanding service by the LA Mayor’s Office, LA City Council and LAUSD’s School Board and Administrators’ Union.

      • Steffany Ayala

        Operations Manager

        Steffany Ayala is a young entrepreneur who is passionate about non-profits. She earned her BA in International Business with a minor in Anthropology from Vanguard University. After graduating with her BA, she decided to earn her Masters in Business Administration with a concentration in Management at Hope International University. She has been working with non-profits for almost six years and has earned a lot of her experience through the development of Business and Accounting. One of her passions include advocating and providing support to those in need in the area of education & health.

        • Jeffrey Porter

          Director of Information Technology

          Jeffrey Porter is responsible for all technical, facilities and information technology for Greenway Court Theatre. He has designed a variety of musicals on Theatre Row, trade show booths at the LA Auto Show and NAMM; and a wide variety of corporate events. He designs lighting regularly for several schools around California. He is the Technical Director for Nathalie Gaulthier’s Le Studio, an aerial arts school in Culver City and for the Greenway Court Theatre. Jeffrey has received an NAACP Los Angeles Theatre Award nomination for lighting, an Ovation nomination for sound, and in 2015 and 2016, received a Broadway World San Francisco award for best lighting design.

          • Glorili Alejandro

            Administrative Associate

            Yale graduate Glorilί Alejandro took the long way to get to Los Angeles. After living in Puerto Rico, Georgia, and Connecticut, she decided to take a chance on the West Coast. An artist and designer by trade, Glorilί has the love for research and curiosity of a scientist. She has worked as an interpreter, public health researcher, animator, academic coach/tutor, UX Designer, and here at Greenway, administrative assistant for the entire organization.

            • Tiffany Moon

              Producing Director

              Tiffany Moon is a producer, dramaturg and theatre manager devoted to the development and production of new works. She has been an active member of the Southern California theatre community for the last five years, working with Center Theatre Group, South Coast Repertory, California Repertory Company, and Rogue Artists Ensemble; and spent six years in NYC working at theatres such as BAM and Summer Play Festival. Tiffany is currently the Literary Manager of Ojai Playwrights Conference.  Tiffany is an MFA/MBA in Theatre Management candidate at CSULB, and holds a BFA in Theatre Performance from Chapman University and a Certificate in Musical Theatre Performance from Circle in the Square Theatre School.

              • Rene Parras

                Technical Director

                Rene is the one of the latest additions to the Greenway Court Theatre. He’s worked in numerous theaters across Southern California and has held many different titles. He graduated with a Bachelors of Science in Set and Exhibit Design from The Art Institute- Hollywood and now brings his knowledge and experience to our space.

                 

                Learn More about GCT

                • Natalie Iturbe

                  Vendor Curator & Marketing Manager

                  has worked for Greenway Arts Alliance since 2011, managing the market’s systems and curating the merchandise in the market.   During the week Natalie works on projects for Greenway Arts, including an on-campus gardening program, special events and the market’s social media.  Natalie is a local artist and gardener, with about 10 years of event planning and management experience. She completed the Nonprofit Leadership Development Program at the Center for Nonprofit Management and has trained in community-based social marketing.   She is currently completing a Permaculture Design Certificate with the Permaculture Academy.  

                  • J Scott Shonka

                    Operations Manager

                    J Scott has been managing operations for Melrose Trading Post since 2012. His expertise in handling logistics was heightened by his military experience. A graduate of the United States Military Academy, he was qualified as Airborne and Ranger for the Army, served in the Gulf War (1991), and received an honorable discharge with the rank as Captain. Currently, he is a member of the Screen Actors Guild and has acted in numerous film and television projects.


                    • Ash Kumar

                      Vendor Booking Coordinator

                      is something of a global nomad having lived in over 12 cities and 3 continents. He has made his home in Los Angeles for the last 5 years where he resides with his wife and 2 young children. Ash started at greenway part time in 2013 as a gate manager and has recently taken the position of vendor booking co ordinator with the responsibility ensuring a vibrant and thriving market along with the rest of the vendor team. He has a background in sales and live event management and most recently ended a 7 year stint as a chef and sommelier to accept the full time position at the market. Ash’s interest and practice in the arts range from the epicurean to martial and is largely acclaimed as a “jolly good fellow”


                      • Patrick Weinbrecht

                        Vendor Assistant

                        began working for Greenway in 2010, and what started out as a part-time gig has become a labor of love. During the week, he assists Natalie and Jessica with coordinating the massive task of vendor bookings. On Sunday, he handles the logistics of processing stand-by vendors — a challenging, time-sensitive, balancing act with many different variables in play — and also handles online PayPal invoicing for the market. In Natalie’s absence, he serve as a back-up vendor manager. His professional experience includes over 15 years in account management, customer service and sales, plus 10 years in accounting and bookkeeping.

                         

                        Learn More about MTP

                        • Maryam Husain

                          Student Programs Manager

                          Over the course of 6 years, Maryam has had the opportunity to work in the field of performing arts as a performer, educator, instructor as well as a coordinator. Through these positions she received knowledge that has allowed her to become the Student Program Coordinator for Greenway Arts Alliance. Maryam received her Bachelors of Arts from A.M.D.A College and Conservatory of the Performing Arts. In addition to her extensive performing arts experience, she has had the pleasure of working with Project Pit, View Park High School, CBG Arts, Crenshaw High, Westchester High and Dramatic Results.

                           

                          Learn More about Greenway Institute of the Arts

                          Board

                          • Chair

                          • Bill Stein, Esq. Partner, Epstein Becker & Green
                          • ***
                          • Secretary

                            Molly Miles

                            Immerse Marketing

                          • ***
                          • Treasurer

                            Mario Padilla

                            Professor, Santa Monica College

                          • ***
                          • Pierson Blaetz, Co-Founder/Co-Artistic Director, Greenway Arts Alliance
                          • Bill Boyd, Jr. Music Producer
                          • Gimel Hooper Poet
                          • Stephen Mendillo Actor
                          • Caroline Purvis, Community Liaison at Outlook Newspapers
                          • Stan Savage, Jr. Business Development & Acquisitions,
                            A.F. Gilmore Co.
                          • Laura Sedrish, Esq
                          • Carol Truscott, former principal, Fairfax High School
                          • Whitney Weston, Co-Founder/Co-Artistic Director, Greenway Arts Alliance

                          Supporters & Partners

                          Support Greenway Arts Alliance

                          Please consider donating to support Arts Education and our other programs!




                          Current Funders

                          • California Arts Council
                          • City of West Hollywood
                          • Dwight Stuart Youth Fund
                          • Earl B. Gilmore Foundation
                          • Los Angeles County Arts Commission
                          • Los Angeles Department of Cultural Affairs
                          • National Endowment for the Arts
                          • The Hollywood Chamber of Commerce Community Foundation
                          • Grandpoint Bank
                          • Wells Fargo Bank
                          • The David Geffen Foundation
                          • The Flourish Foundation

                          Friends of Greenway

                          • The Actors Studio
                          • James Starr
                          • Lisa Blake Richards and Stephen Mendillo
                          • Mike Himelstein
                          • John Ebey
                          • Steve and Laura Mayer
                          • Wilson Fitzgerald

                           

                          Press & Media

                          KPCC’S “THE FRAME” (FEATURE STORY)

                          NOVEMBER 14, 2017

                          BROADWAY WORLD

                          OCTOBER 3, 2017

                          HUFFINGTON POST

                          NOVEMBER 29, 2017

                          ABC Eye on LA:

                          9 SoCal spots where you can shop local

                          LOS ANGELES – FEMALE PLAYWRIGHTS INITIATIVE

                          OCTOBER 9, 2017


                          PARK LA BREA PRESS / BEVERLY PRESS

                          OCTOBER 5, 2017

                          Nonprofit Public School Alliance

                          by Phuong Ly, Winter 2013 | Stanford Social Innovation Review
                          A partnership between Fairfax High and the nonprofit Greenway Arts Alliance in Los Angeles has improved school finances and created a community hub.


                          Advocating for Arts in the Classroom

                          by Mark Bauerlein, Fall 2010 | Education Next
                          The Greenway Arts Alliance is an obvious model for arts education. Greenway has received support from public agencies, including the National Endowment for the Arts and the City of Los Angeles, but it has staked its continuance year-to-year on private enterprise


                          For our press kit, please email Whitney Weston, whitney@greenwayartsalliance.org, Co-Artistic Director.

                          Contact

                          Greenway Arts Alliance

                          544 N. Fairfax Avenue

                          Los Angeles, CA 90036-1771

                          info@greenwayartsalliance.org

                          Tel (323) 655-7679

                          Fax (323) 655-7906