Uniting communities through art, education and enterprise

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Our Programs


Welcome new Operations Manager Steffany Ayala!

July 14

Greenway is happy to welcome new Operations Manager Steffany Ayala. As former Operations Manager at Good Neigbors USA she has a Master in Business Administration concentration in Management from Hope International University. Steffany is happy to be on board as a part of the Greenway Team!

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Ajax in Iraq opens tomorrow!

July 14

Not Man Apart, a new residency at Greenway Court Theatre, opens with Ajax in Iraq. “Raw, dynamic, heartfelt, and visceral, Ajax in Iraq parallels the lives of ancient and modern heroes. This stunning physical drama grapples with issues that have become all too well known to the American public – war of occupation, PTSD, sexual abuse, and the price of committing combat troops to situations that may have no end. Ellen Mclaughlin’s electrifying play intertwines the story of a AJ, a female US Army combatant, with the legend of Ajax, a Greek Hero of the Trojan War who’s story is said to be the first […]

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Musician @iamdylandunlap opened the Greenway Arts Main Stage this past Sunday… and boy was he good! #MusicofMTP

July 12

Musician @iamdylandunlap opened the Greenway Arts Main Stage this past Sunday… and boy was he good! #MusicofMTP

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Mission & History


Greenway Arts Alliance unites communities through art, education and social enterprise. Through our professional theatre productions, educational programs and the Melrose Trading Post, Greenway builds a vibrant artistic community.


Greenway Arts Alliance is a community-based partnership of professional artists working with the community of Los Angeles for nearly 20 years. Greenway Arts Alliance was founded by professional artists committed to forging a deep connection with the surrounding area including the public school community.


Since its inception, Greenway Arts Alliance has modeled an innovative partnership with the Fairfax High School campus to leverage community resources that connect the professional artistic and public education communities around a commitment to learning and creation in the arts.

 See The Timeline


  • Whitney Weston

    Co-Founder/Co-Artistic Director

    Whitney Weston Co-founded Greenway Arts Alliance with Pierson Blaetz in 1997. A lifelong activist, Whitney is committed to keeping the arts and community working together. Both within and outside of Greenway, Whitney has produced and performed in numerous shows and has earned recognition from the NAACP, Los Angeles Drama Critics Circle, LA Weekly and the 2011 Women in Theatre Red Carpet Award.

    • Pierson Blaetz

      Co-Founder/Co-Artistic Director

      Pierson Blaetz co-founded Greenway Arts Alliance with Whitney Weston in 1997. He spent a lifetime integrating the worlds of art & business. As a social entrepreneur he founded several businesses, including “Free Time,” a volunteer placement service, and “infoLink,” an information retrieval service. Pierson has produced, directed and performed  in film and theatre projects and has earned recognition from The Drama Circle Critics, NAACP, Garland Awards, LA Weekly and- way back when- The Dramalogue Award for Best Male Performance. Pierson has been recognized for outstanding service by the LA Mayor’s Office, LA City Council and LAUSD’s School Board and Administrators’ Union.

      • Jason Bruffy

        Producing Director

        Jason Bruffy is a Producer and Director who has worked from coast to coast: NYC, LA, Chicago and Regionally. Notable positions include: Producing Artistic Director of Know Theatre of Cincinnati (OH), Associate Producer of Soho Rep (NYC), Associate Producer & Resident Director of Ensemble Studio Theatre (NYC), and the Founder & Producer of the Cincinnati Fringe Festival (OH), as well as many others. Additional companies include: The Claque (NYC), Prospect Hill (Chicago), Interact Theatre (Philadelphia), Spoleto Festival (SC). Jason Bruffy is experienced as a Producer, Director and Production Manager for Film, TV, Commercials and New Media. Notable credits include: Seven Lovers (Feature Film), Parker Tribe (Pilot), commercial clients include: Geico, Ruffles, Gillette, NFL, as well as others. Bruffy has been recognized as a Person of the Year, 40 under 40 Business Leaders, and 50 people who Shaped the City (Cincinnati OH). Bruffy is also a proud member of the Stage Directors and Choreographers Society (SDC).

        • Jeffrey Porter

          Production Supervisor

          Jeffrey Porter is responsible for all technical, facilities and information technology for Greenway Court Theatre. He has designed a variety of musicals on Theatre Row, trade show booths at the LA Auto Show and NAMM; and a wide variety of corporate events. He designs lighting regularly for several schools around California. He is the Technical Director for Nathalie Gaulthier’s Le Studio, an aerial arts school in Culver City and for the Greenway Court Theatre. Jeffrey has received an NAACP Los Angeles Theatre Award nomination for lighting, an Ovation nomination for sound, and in 2015 and 2016, received a Broadway World San Francisco award for best lighting design.


          Learn More about GCT

          • Natalie Iturbe

            Vendor Curator & Marketing Manager

            has worked for Melrose Trading Post since 2011, identifying and managing over 200 vendors each week. Natalie is a local artist and member of the Los Angeles Art Association, with nearly 10 years of event planning and management experience. She completed the Nonprofit Leadership Development Program at the Center for Nonprofit Management and has trained in community-based social marketing. Natalie grew up in Los Angeles going to flea markets and thrift stores with her family, and she loves the thrill of a “thrifted find.”

            • J Scott Shonka

              Operations Manager

              J Scott has been managing operations for Melrose Trading Post since 2012. His expertise in handling logistics was heightened by his military experience. A graduate of the United States Military Academy, he was qualified as Airborne and Ranger for the Army, served in the Gulf War (1991), and received an honorable discharge with the rank as Captain. Currently, he is a member of the Screen Actors Guild and has acted in numerous film and television projects.

              • Jessica Valle

                Vendor Coordinator

                Jessica started with MTP as a Fairfax High School student in 2007. Over the years, she worked hard to gain more responsibilities and move her way up the ranks to her current full-time position. As the vendor coordinator, Jessica helps new vendors through the booking process and makes sure they are fulfilling the Greenway standards and requirements for selling in the market. Her passion is writing, and she is focused on creating short narratives. Jessica is currently enrolled in a local community college and looks to transfer to a university to study forensic science and creative writing.

                • Patrick Weinbrecht

                  Vendor Assistant

                  began working for Greenway in 2010, and what started out as a part-time gig has become a labor of love. During the week, he assists Natalie and Jessica with coordinating the massive task of vendor bookings. On Sunday, he handles the logistics of processing stand-by vendors — a challenging, time-sensitive, balancing act with many different variables in play — and also handles online PayPal invoicing for the market. In Natalie’s absence, he serve as a back-up vendor manager. His professional experience includes over 15 years in account management, customer service and sales, plus 10 years in accounting and bookkeeping.


                  Learn More about MTP

                  • Nijeul X. Porter

                    Director of Student Programs

                    A cultural organizer, educator, and producer with the wholehearted belief that art is at the tipping point for social change—Nijeul is always excited about opportunities to facilitate the intersections of art, education, and community. Nijeul has worked within education programming at number of non profit organizations including artEquity, Center Theatre Group, The Pasadena Playhouse, Steppenwolf Theatre Company and others between Los Angeles, Chicago, and the Washington, DC. He holds a Master of Fine Arts in Management from California Institute of the Arts and a Bachelor of Fine Arts in Theatre from Howard University.

                    • Camila Lacques-Zapien

                      Student Programs Coordinator

                      Camila was born and raised in Los Angeles and is committed to local community organizing, youth empowerment and arts education thanks to her passion for social justice and artistic expression. Camila worked extensively with youth starting at the Armory Center for the Arts in Pasadena, CA and through community outreach efforts within student organizations while completing her undergraduate studies at UCLA. Some of the communities that Camila has served in Los Angeles include migrant, English learning and low-income youth. Camila has worked as a Residential Advisor with youth in Berkeley, CA and taught English in a community school in Santiago, Chile. Camila is a bilingual poet, writer and admirer of Motown and opera.


                      Learn More about Greenway Institute of the Arts


                      • Chair

                        Molly Miles

                        Marketing & Sales, Immersive Marketing

                      • Secretary

                        Sarah Starr

                        Consultant and Professor Emeritus, USC

                      • Treasurer

                        Mario Padilla

                        Professor, Santa Monica College

                      Supporters & Partners

                      Current Funders

                      • California Arts Council
                      • City of West Hollywood
                      • Dwight Stuart Youth Fund
                      • Earl B. Gilmore Foundation
                      • Los Angeles County Arts Commission
                      • Los Angeles Department of Cultural Affairs
                      • National Endowment for the Arts
                      • The Hollywood Chamber of Commerce Community Foundation
                      • Grandpoint Bank
                      • Wells Fargo Bank
                      • The David Geffen Foundation
                      • The Flourish Foundation

                      Friends of Greenway

                      • The Actors Studio
                      • James Starr
                      • Lisa Blake Richards
                      • Mike Himelstein
                      • Stephen Mendillo
                      • Steve and Laura Mayer
                      • Wilson Fitzgerald


                      Greenway Arts Alliance

                      544 N. Fairfax Avenue

                      Los Angeles, CA 90036-1771


                      Tel (323) 655-7679

                      Fax (323) 655-7906